UberX Rates in Texas Cities

Uber - Texas Cities

UberX has been lowering prices and expanding rapidly into Texas cities; in just a few years the company’s software has created a ridesharing economy that has a large effect on people’s ability to commute and travel. It’s simply based on an ability to attract rideseekers to drivers efficiently. Uber’s blog describes:

“At its core, Uber as a software platform currently has two main goals:

  1. On the rider side, getting you a ride when you need it.
  2. On the driver side, maximize trips taken on the system, which maximizes our driver partners’ earnings.”

In Texas, many metropolitan areas are able to take advantage of UberX, the lowest-tiered pricing for ridesharing. The rates vary across the state, this could be caused by a number of factors. Either relative gas prices and/or population density appears to be a factor in determining the rates per mile, minute, and the base fare. Uber has managed to create a fleet of cars for giving rides, all the while owning no individual cars itself. It’s amazing to note, that it has been able to leverage other people’s assets (cars) in order to make a profit.

The map above helps demonstrate how UberX is priced throughout Texas cities; Dallas has the cheapest fares, whereas other cities like El Paso, College Station, Amarillo and Lubbock all have the highest fares. The chart below is able to compare all the cities rates in Texas, a full screen interactive chart can be found here.


Lowering prices, in general, is going to make consumers more willing to use the service, this in turn tends to spike demand. The above Money Chart helps show price variation across some of the larger cities in Texas using uberX. There are many other types of Uber services including carpooling, SUV, and Uber’s more luxurious offering uberBlack and uberSelect; however, these selections vary from city to city so only uberX rates are being shown in the map and charts.

Searches through Google for ‘Uber’ have exploded since around 2013, the quick and prosperous growth of the company demonstrates that there is a lucrative market. A map of the metropolitan areas and the Google Search Trends are shown below, from 2004-2015 for ‘Uber’ searches:

Sample code data for the money chart is from here: http://visapi-gadgets.googlecode.com/svn/trunk/pilesofmoney/doc.html

If you have a map idea you’d like to share please send an email: will[at]mindbodymetrics.com


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