LyftHeatmapSQR

Heatmap – Cities that Lyft Operates In

Here is a heatmap of the cities that the ridesharing company, Lyft, operates in. This map helps show where the clusters are for Lyft’s metropolitan consumers; which at the current instance operates exclusively in the United States. Lyft, unlike Uber’s aggressive international expansion, has yet to test other countries ridesharing laws.

A cost comparison for each individual city may elucidate how pricing schemes relate to gas prices; since prices are location specific (New York’s $2.15 per mile is more than Phoenix’s $1.40). My theory would be that Lyft chooses prices per mile relative to regional gas prices/regional laws for fees (such as airport pickup fees). A more thorough analysis is needed; however in ridesharing, there is not much room for hiking up prices, since competitors like Uber/Lyft tend to undercut each other.

This embedded Google Trends chart highlights how Lyft, and especially Uber, have exploded in popularity over the past few years! This growth doesn’t appear like it will slow down, there’s no reason not to expect these companies to flourish given how much funding they’ve been able to raise. An expansion into other markets may occur eventually for Lyft, but right now it seems like they will concentrate on domestic regions.

In future posts, I will take a more detailed look at these costs per city. Perhaps this information is useful for people who may not otherwise be exposed to it.

Heatmaps

A further implementation of this data could be to take a sample of the data points and see if there is a correlation between gas prices and costs per mile. Google Charts would be useful for plotting such data.

Leave a Reply

Your email address will not be published.